PDF Ebook , by Keith Bradsher
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, by Keith Bradsher
PDF Ebook , by Keith Bradsher
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Product details
File Size: 5195 KB
Print Length: 464 pages
Publisher: PublicAffairs; 1 edition (October 9, 2007)
Publication Date: October 9, 2007
Language: English
ASIN: B001GXQOM8
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Amazon Best Sellers Rank:
#1,648,291 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Bradsher's only arguable flaw in this book is that he was SO exhaustive in his research and documentation. Reading the history of the auto execs who designed and developed early models of SUVs can be a bit dry, but you can't say he didn't do his homework.The book addresses every angle of the SUV "experience" in our society:*The legislation loopholes that tacitcly support and subsidize them;*The marketing campaigns that *imply* safety without promising anything specific (and actionable);*The design teams that focused on a more "aggressive" image with wasteful, unnecesssary features to sell to fearful, self-indulgent consumers;*The engineering and crash tests that prove how unsafe they really are;*And the pollution stats that prove how wasteful and environmentally damaging SUVs have been.Any one of the chapters on these topics makes for fascinating reading, but I was especially interested in Ch. 6: Reptile Dreams. In this section on marketing, Bradsher discusses how marketing and advertising execs cynically estimated the insecurity and self-doubt of their target audience and made plans to exploit it. He describes how the image of taller, more "powerful" vehicles was used to generate record sales of a vehicle that's provably less safe... all the while getting the suckers--err, *consumers*--to claim that they were buying an SUV for its SAFETY factors. Which is a lie; they buy it largely for status.The SUV makers and marketers know this, and they exploit it: why else design a vehicle that explicitly says "Buy this so you can look like you don't care about fashion and status"? The so-called legitimate reasons for owning an SUV are diligently picked apart, one by one. No, they're not safer (minivans are). The four-wheel drive isn't useful (that's for offroad driving, which--despite the ads--90% of SUV owners never do). The cargo capacity isn't that great--in fact, many SUV interiors are awkwardly designed and arranged to have LESS carrying capacity than comparable trucks, minivans, and even station wagons.The bottom line is simple: SUVs are not safer in collisions, rollovers, or impacts. The data proving this is widely available... but SUV owners don't want to hear it. They crave the illusion of power and control; they want to feel intimidating; they want to indulge their selfishness and callous indifference for the sake of pretending they're Powerful Adventurers; and no mere facts are going to get in their way. The owners gleefully fork over huge shovelsful of cash in exchange for pure image--all form and no substance.And as we should all know in this cynical consumerist society, image beats reality every time.
A few random thoughts and observations about this book and about some of the other reviews.1. I thought the book was a very compelling argument against SUV's. However, giving somewhat of a nod to the 1-star reviews, I confess that I am in no sense a car expert (nor, I suspect, are the vast majority of reviewers of this book), so I suppose it is possible that some of Bradsher's arguments might be disproved or debated by someone who is an expert. By way of analogy, a well-written legal brief on an issue can make almost any untrained reader believe that the sky is green. It is only when one sees an opposing, but equally well-written brief on the other side, that one sees that there are two sides to a story. However, having only read Bradsher's "brief", I can only say that I was pretty darn persuaded. That is why I "assume" it was excellent.2. Some reviewers commented that Bradsher's tone was shrill or strident. I didn't find that to the case at all. I thought that it was rather measured.3. My one complaint about the book is that it could have EASILY been one-third shorter without any decline in the forcefulness of the argument or the impact of the message whatsoever. The combination of Brasher's prodigious effort in writing the book combined with an absence of streamlining of the results of that effort, made for a book that was much longer than it needed to be.
Keith Bradsher performs a public service for those who are listening. An honest evaluation of these vehicles will lead a rational person to conclude they are especially harmful to the people riding in them and to others. To round out this book, an alert reader will want to check out the article "Roll over Newton" from Discover magazine. In addition, there is a lesson as old as Plato here about business, politics, and the corruption inevitable when the two mix. SUV's make a mockery of the golden rule of civilization, do unto others as you would have them do unto you.
This book was a revelation, even to someone already deeply uneasy about SUVs. I'd known that SUVs guzzled gas, polluted excessively, and were a hazard to other drivers. But I'd thought the trade-off was that SUV drivers, overall, might make themselves safer. But Keith Bradsher makes eloquently clear, in abundant detail, how much SUV drivers endanger themselves, too, through a greatly increased chance of rollover, greater stopping distance, and other factors. And they're killing and maiming themselves, and wreaking havoc on the nation's highways, for what? For an inefficient, clunky vehicle with poor maneuverability that, in most models, lacks the cargo space of a minivan. And four-wheel drive? Off-roading? That's a joke. Bradsher cites a typical ``off road'' adventure -- a woman who needed her Lexus SUV to get over curbs to park at Beverly Hills lawn parties. How was this national nightmare created? Bradsher is eloquent in explaining this, too: advertising, advertising, advertising, plus Americans' unfortunate tendency to embrace, whole-hog, the latest fad. And how did regulators and lawmakers let it happen? As Bradsher details so brilliantly, everybody was afraid of hurting a vital American industry, no matter the horrific cost. Critics accuse Bradsher of biased ranting, but this book is anything but a rant: He piles fact upon fact, quoting many industry insiders, painstakingly building his damning case. I challenge all open-minded SUV drivers to read this book -- and then have the nerve to go back on the road with their deadly vehicles.
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